Updated for 2015 The Link Building eBook by Paddy Moogan

Updated for 2015 The Link Building eBook by Paddy MooganClick Image To Visit SiteIn this book I show you what link building techniques I’ve used for my clients over the years to improve their rankings.

You’ll learn what links to build and how to build them. There is no shortage of information on link building but there can be some conflicting advice out there. This book aims to be the ONE single resource that all SEOs will ever need on link building. And as SEO changes over time this book will adapt and change too. So it remains as the ‘bible’ of link building.

You’ll also get FREE updates with new tools, techniques and changes at Google so that you always have the most up to date information. Only available in eBook.

This is probably my most successful piece of outreach in terms of time spent and conversion rate. I have to also admit that it wasnt planned at all; I saw an opportunity and got to work without really thinking too much about it. Background: My client operates in a very technical industry. It has a decent community of active bloggers and a wider appeal to technology websites, so link targets arent in short supply. However, I was having problems with making this client link worthy their website was quite old and in all honesty, didnt deserve links, so outreach was really hard. That was until the client called me one afternoon and told me that the BBC had picked up on one of the stories from their PR company but not included a link. The client was asking if we had any BBC contacts that we may be able to hit up, so I started the process here to try and get in touch with someone. The hook: While this was happening, I took a closer look at the coverage and the reason why the BBC had covered my client. The reason was that they had a genuine news story connected to the London 2012 Olympics, so it was pretty timely. But more importantly, I noticed that theyd republished a photo that my client owned the rights to. I had my hook! What I did: When someone republishes a photo that belongs to you but doesnt link to you, you have a perfectly legitimate reason to contact them and ask for a link. So I set about finding other websites that had also used the photos and coverage the clients story. I used three techniques to do this: 1) I ran basic Google searches for the clients name plus the headline of the story, along with a few variations 2) I ran the photos through Google image reverse search 3) I setup Google Alerts for the clients name plus the headline of the story Through all of these methods I was able to find loads of websites that had covered the stories and used the photos. I went through these one by one and checked to see if they were linking to the client. A fair few were already linking, but… Read more…